98% say creativity is important to their jobs. 45% say they are creative.
In Sweden, 60-80% believe they are creative. N. America has highest (95%). In Singapore 20% and Japan 20%. China is 90%. (Why big countries have big egos.) S. Korea has lowest (at one conference of 300, 0 people raised their hands.
2% believe that their company is doing enough to develop their creativity.
What is an idea? An idea is taking two formerly known things and combine them into a new thing. Only God can create out of nothing.
Sink and urinal combined. Is this a good idea? It saves space. It saves water. It increases chance that people
Idea = p(k+i). p= person; k = knowledge; i = information. The plus is important.
Book + notebook = idea book
Lesson 1 – just because a room of people doesn’t recognize creative genius being presented doesn’t mean the idea isn’t good.
The average business book only sells 3000. In Singapore I’ve sold 15K. In Sweden, I’ve sold 150K. In Iceland, I’ve sold 3K. How many people live in Iceland?
Why is it important now? Speed of innovation is faster than ever.
Idea perception
We want from books to electronic devices. Pictures of people in airports not reading books.
The problem is that we are not ready for this change. We’re not very good at change.
Just because a man sounds confident doesn’t make him right. It just means confident.
Swimming pool story – diagonal swimming vs swimming down the lanes
People that you are leading are so stuck in doing things the way that they are doing it because that is what they’ve always done.
Imagine the potential if we thought our job was to make people more creative.
How do you teach creativity? You do creative things yourself as a leader.
What’s the most creative thing I’ve done as a leader? What’s the most creative thing I could do as a leader?
We’re never closer to God than when we are creative.